Neptune Boat Lifts

The Neptune Story

Why is Neptune the fastest growing
boat lift maker in the world?

In 2007, Jimmie Harrison, owner of Frank and Jimmie’s Propeller Shops (FJ Prop), and Randy Whitesides, a successful entrepreneur and consultant, discovered the need for better boat lifts for the marine environment.

Frank and Jimmie’s original building in downtown Fort Lauderdale had been outgrown and was leased to a boat lift manufacturer. Through an unfortunate series of events, the boat lift manufacturer went out of business and Jimmie went to the courthouse to get possession of his building. While Jimmie waited to see the judge, he met a noted marine contractor who was there trying to get back several lifts that were left for warranty repair. In their discussions outside the courtroom, Jimmie was told of the need for a boat lift that would withstand the marine and tropical environment. The contractor knew FJ Prop’s reputation and encouraged Jimmie to go into the boat lift business...

Jimmie and Randy spent several months analyzing the market and confirmed the need for a better boat lift. As planning continued, the two met David Humphreys, former president of Hi-Tide Boat Lifts. It quickly became apparent that David shared Jimmie's and Randy’s vision, and he joined the Neptune team.

Neptune’s vision was to design, engineer and build the world’s finest marine lifts and provide world class customer service to marine contractors and customers. Starting with a clean slate, each boat lift was engineered to provide reliable operation and to have a high degree of resistance to saltwater, high winds and frequent use. The lifts were designed for long term ease of maintenance and repair.

Neptune’s network of over 150 marine contractors and professionals has installed lifts in 23 countries. After outgrowing the two previous buildings in downtown Fort Lauderdale the company purchased a 25,000 square foot manufacturing facility in 2015.